To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Chapter 7 outlined the basic principles of setting objectives. It is important to recognize that alternative methods of achieving objectives exist. The ability to identify and evaluate these ...

Philanthropists are most effective when they have a strategy. And, formulating that strategy is easier than you think. With a strategy ready to guide decisions, givers save time and increase impact. A ...

There is plenty of advice in the air as the Defense Department prepares its latest National Defense Strategy, the report formerly known as the Quadrennial Defense Review. Most of the advice concerns ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...

There is widespread dissatisfaction with the existing strategy formulation process and resulting documents because of their perceived lack of prioritization and the disconnect between goals and ...

MOST organisations whose years follow the Gregorian Calendar are now in their last quarter of the year. This is a very critical period where the organisations look back on the journey travelled during ...

Numerous times, I’ve heard executives say “my people just don’t get it” when referring to the execution of their strategy—or lack thereof. They had crafted a great, inspiring strategy for their ...

Jack Watling, Statecraft: The New Rules of Power in a Divided World (Macmillan, 2026) Potential lessons that might be garnered include: the formulation of strategy, the development of a logical theory ...